The leading comparison company for pet insurance in Scandinavia, Evide Group announced early this week their plans to launch several new projects aiming at the growing comparison market for financial products and services.
The decision was made after evaluating the launch of Bästkreditkort.com, their first venture in the finance vertical. Targeting the lucrative credit card market, the site offers tools and advice for customers helping them to choose between the large amounts of credit cards promoted in Scandinavia. Similar to competing sites, such as Nerd wallet and Compare the market, Bästkreditkort’s mission is to make it easy for people to find the best deals and cut out unnecessary costs that often are included otherwise.
But unlike the competitors the site quickly gained popularity due to its strategy of only putting up the best credit cards in each category and not over flooding the site with hundreds of cards available on the market. Since the comparison site first launched six months ago, several media outlets have already featured the brand. With mentions from leading finance newspaper DI.se and also full reportage in Expressen, one of Scandinavia’s biggest newspapers, this strategy seems to have been the right call.
Evide Group relies on a lead generation business model with traffic deriving from organic channels such as search engines and social media. The attribution model sometimes differs but is usually based on the amount of traffic sent or when customers buy financial products or services through the site. Therefore transparency is a key factor, making sure the reviews can be trusted without inference from economic incentives.
Except targeting the consumer financial market, Evide Group has not yet disclosed much more information about the upcoming projects. Most likely, the first new site will be before this summer, and the other following shortly thereafter.
“Its a natural step for us at Evide Group to broaden our core market this year to the financial sector. It goes in line with the growth strategy and also strengthens our position in lead generation within the vertical. We are very pleased with the results from our trial with Bästkreditkort.com and look forward to the launch of our upcoming projects.” – Vidar Hwang, CEO at Evide Group
Prior to the launch of the credit card project, Evide Group built their reputation as the leading information source for pet insurances with several niched sites such as Försäkrahunden and Försäkrakatten. The market is complex, with difficulties for customers to compare prices and terms. Insurance companies are not helping out being anything but transparent.
According to the newest report (2018) from The Swedish Competition Authority, Swedish pet owners are the best in Europe at insuring their pets. No other country has such a high rate of insurance for dogs and cats. Almost 9 out of 10 registered dogs in Sweden are insured compared to the neighboring country Denmark with only half those numbers. In 2017, Swedish pet owners purchased pet insurance for almost $450 million. Evide Group was quick to tap into this potential market
Media ContactCompany Name: Evide GroupContact Person: Vidar HwangEmail: Send EmailPhone: +46 70-979 42 50Address:Olivedalsgatan 16 City: GothenburgState: VSG 413 10Country: SwedenWebsite: https://evide.se/
