Media List data shows nearly three-quarters of newsroom contacts list a direct phone line, an outreach channel with almost no competition because PR practice has abandoned it. UNITED STATES –
Media List verification data shows roughly a third of publicly gathered journalist contacts fail deliverability checks, wasting pitches and burning sender reputation. UNITED STATES – August 25, 2026 – Roughly one
Media List’s analysis of its 41,373-record journalist database maps U.S. newsroom composition: 31.8% editors, 31.5% reporters, 23.5% broadcast producers, and 73% of records include a direct phone number. UNITED STATES
PR Gun’s timing analysis of 2026 press releases shows a Tuesday peak (22.5%), a Monday-through-Thursday pileup, a lunchtime send spike, and a nearly empty weekend. UNITED STATES – August 25,
PR Gun analysis finds 26.5% of releases open with “proud to,” “pleased to,” or “excited to announce” constructions, and nearly one in five leans on the word “innovative.” UNITED STATES
The average press release now runs 851 words, roughly double the 400-500 words working journalists say they will read, PR Gun analysis of 138,901 releases shows. UNITED STATES – August
55.5% of press releases analyzed by PR Gun contain no phone number a reporter could call, closing the fastest channel for deadline verification. UNITED STATES – August 25, 2026 – More
PR Gun’s analysis of 138,901 press releases finds 24.9% omit the About paragraph reporters use to verify who a company is. UNITED STATES – August 25, 2026 – One in four
A five-year analysis of 138,901 press releases by PR Gun finds the average headline runs 96 characters, while search engines display roughly 60, meaning nine in ten releases lose part
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