If you are a mascara user then you are no stranger to the variety of formulas, wands, or style intentions for this product. You have probably bought every type of mascara under the sun and coated your lashes in anxious anticipation. I can absolutely say that mascara is the one beauty product that I buy the most of and try the widest variety of, and while I am not makeup obsessed, I am eternally searching for a product that can make the most out of my measly lashes. From Sephora’s Top Mascaras to the pink tube from your local drugstore, I have tried them all (ok, maybe not all but certainly a lot). And over the course of my avid mascara experimentation I have learned a few things. Additionally, websites like Rank & Style, offer ranked mascara lists that can aid your decision-making process. You may visit their website for informative lists based on user reviews, best-selling data, and editorial mentions. For starters invest in an eyelash curler. This is a game changer. An eyelash curler puts a mascara’s best foot forward. By this I mean that without an eyelash curler your mascara is only doing maybe half of what it can do for you— it is not living up to its full potential. In my opinion you do not need an expensive, fancy curler. A basic curler will do just fine. The important thing is how and when you use the curler. Be sure to use your curler beforeapplying your mascara. Also make sure to cinch your curler as close to your lash line as you can stand and apply decent pressure for at least 10 seconds. Do not compromise your lash health. If it hurts, you are doing too much. At worst it should be uncomfortable. The variety of mascara brands, wand and brush types, and formulas can be overwhelming. But knowing a few simple things can help you make an informed decision. First, know if you need a waterproof formula or not. This will immediately narrow down your options. From there consider brush design. A skinny brush is great for hitting every lash and lengthening your lashes while a pointed brush glides on smooth and avoids clumps. An hourglass brush creates dramatic lashes and a curved brush will give your lashes volume. I recommend starting with the brush type that produces your desired effect and experiment from there. And finally, I am personally a fan of the dual mascara application. This just means that I opt to use two different mascaras with two different style goals. I first use a mascara for volume and then a mascara for length. Because I have such thin and short lashes mine need a little extra love. It should be noted that there are some fantastic mascaras out there that achieve both things all in one product. The only way to know is to try. So, do your research and start applying!
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