Spring Festival 2019 saw the collective presence of a Chinese enterprise group in New York’s Time Square, an effort made by News Media to create momentum for the event themed Chinese Enterprises Landing in New York’s Times Square to Give New Year’s Greetings. According to the sponsor, the event was intended to communicate Chinese traditional festival culture and demonstrate the friendliness and inclusiveness of Chinese enterprises and entrepreneurs to the world.
New year is the most important occasion among many festivals. And Spring Festival marks the grandest festival for Chinese people which is not only a fine display of their ideologies, aspirations, entertainment and cultural mentality, but also a window to the carnivals of prayers, delicacies and recreations.
New York’s Times Square (AKA New York Times Square), nicknamed as the Crossroads of the World, is the most celebrated stage integrating global commerce, fashion and culture, and the hub of universe where Reuters, Xinhua News Agency and other top-notch news agencies and media release breaking news. Hence it is typical of a Hollywood blockbuster to describe a scene where aliens are to make announcements via the outdoor screen in New York’s Times Square when they take over Earth.
As Chinese brands flourish, an increasing number of trendsetter Chinese enterprises are landing on New York’s Times Square to create and promote their own brand images as a basic move, or rather a normal move. The presence of a string of publicity videos of New Year’s Greetings with Chinese characteristics at the New York’s Times Square has attracted many a passer-by and set off a wave of reposts in social media.
The participants in this brand show included GREE、MENGNIU、Greenland Group、TCL、BOSIDENG、AUX、SKYWORTH、SANYUAN、BORCCI、LINKTOUR、LINGLONG TIRE、Treessun Flooring、Boncham、Holike、EVER FOUNTAIN、CHANDO、OVSolar Power、QET、PRES-JOG、LIEBO、GUOTAI、JiaoYuanManMan、Ann Jema、CHILWEE、PANPAN FOOD、Sanda、CHIGO、XIAMENAIR、LOLO、CANNY、ChaCha、SOMNOPRO、holiland、NIU、STARKING、OSM、ANKAI、LILANZ、Reward、AHOME and other accomplished Chinese enterprises.
As the sponsor noted, the spectacular event of Chinese Enterprises Landing in New York’s Times Square to Give New Year’s Greetings was covered by more than 300 mainstream media at home and abroad. The event would last from lunar twenty-eighth, December to lunar first, January, with a view to a deeper understanding in the overseas market of Chinese enterprises.
Media ContactCompany Name: NewsMediaContact Person: Fay ZhanEmail: Send EmailPhone: +8613011802758Country: ChinaWebsite: www.bjnsgg.com
