{"id":549011,"date":"2026-04-28T02:54:08","date_gmt":"2026-04-28T02:54:08","guid":{"rendered":"https:\/\/www.harrisburgnewsnow.com\/news\/story\/549011\/my-instore-radio-launches-reporting-feature-enabling-retailers-to-track-and-optimize-instore-audio-campaigns.html"},"modified":"2026-04-28T02:54:08","modified_gmt":"2026-04-28T02:54:08","slug":"my-instore-radio-launches-reporting-feature-enabling-retailers-to-track-and-optimize-instore-audio-campaigns","status":"publish","type":"post","link":"http:\/\/www.honolulunewsnow.com\/news\/story\/549011\/my-instore-radio-launches-reporting-feature-enabling-retailers-to-track-and-optimize-instore-audio-campaigns.html","title":{"rendered":"My Instore Radio Launches Reporting Feature Enabling Retailers to Track and Optimize In-Store Audio Campaigns"},"content":{"rendered":"
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Chicago, IL & Billund, Denmark – April 27, 2026 – <\/strong>The new Reporting feature addresses a longstanding gap in in-store media measurement. While audio has long been recognized as an effective tool for influencing customer behavior at the point of purchase, retailers have historically had limited visibility into how their messaging actually performs. With the new functionality, My Instore Radio clients can now access detailed playback data for each message in their rotation and compare this against customer traffic patterns to identify which messages resonate, which time slots deliver the most impact, and where campaigns can be improved.<\/p>\n

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This brings in-store audio measurement closer to the standards already expected in digital advertising, where campaign performance data is a baseline requirement rather than an exception.<\/p>\n

In-store audio is increasingly recognized as one of retail media’s most direct and cost-efficient channels, reaching customers at the exact moment purchasing decisions are made. The addition of performance reporting reinforces My Instore Radio’s position as a professional broadcasting platform built on the same principles and tools used by radio stations globally, now with the analytical layer that modern retail marketing demands.<\/p>\n

“With this new reporting functionality, retailers can stop guessing and start optimizing. When you can see exactly how often a message is played and correlate it with customer flow, you have the tools to make real decisions about your in-store campaigns.” — Søren Klausen, CEO, My Instore Radio<\/a><\/p>\n

The Reporting feature is available to My Instore Radio clients across single and multi-location setups, and integrates with the platform’s existing dayparting, AI-powered voice tools, and centralized content management capabilities.<\/p>\n

My Instore Radio participates as a Supplier Partner at the CSP Retail Media Network Forum, taking place May 4–6, 2026 at The Drake Hotel in Chicago, IL. The forum brings together convenience retailers, CPG companies, and technology solution providers to discuss the future of retail media networks, and represents one of the industry’s leading gatherings for the convenience store segment<\/a>.<\/p>\n

About My Instore Radio<\/strong><\/p>\n

My Instore Radio is a streaming service built for businesses large and small, providing curated and constantly updated background music for every retail environment<\/a>. All music on the platform is fully licensed for commercial use, and our music managers screen every song in the database, ensuring the safest music experience for your customers.<\/p>\n

Subscribers can create custom playlists to reinforce their brand identity, control multiple locations, and schedule music as well as branded messaging in advance. In addition to providing music year-round, My Instore Radio offers customized playlist solutions, including curated seasonal playlists, branded audio messaging, and targeted ads to enhance the customer experience<\/span>. Their service allows businesses to schedule specific audio content by time of day, week, or special occasions, such as Halloween or holiday playlists.<\/p>\n

For more information, visit www.myinstoreradio.com<\/p>\n

Media Contact<\/strong><\/p>\n

Søren Klausen, CEO<\/p>\n

My Instore Radio<\/p>\n

Montanavej 10, Billund, Denmark<\/p>\n

skl@myinstoreradio.com<\/p>\n

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