{"id":551381,"date":"2026-05-28T00:42:13","date_gmt":"2026-05-28T00:42:13","guid":{"rendered":"https:\/\/www.harrisburgnewsnow.com\/news\/story\/551381\/amasty-announces-strategic-shift-to-hyvfirst-approach-across-its-entire-magento-extension-portfolio.html"},"modified":"2026-05-28T00:42:13","modified_gmt":"2026-05-28T00:42:13","slug":"amasty-announces-strategic-shift-to-hyvfirst-approach-across-its-entire-magento-extension-portfolio","status":"publish","type":"post","link":"http:\/\/www.honolulunewsnow.com\/news\/story\/551381\/amasty-announces-strategic-shift-to-hyvfirst-approach-across-its-entire-magento-extension-portfolio.html","title":{"rendered":"Amasty Announces Strategic Shift to Hyv\u00e4-First Approach Across Its Entire Magento Extension Portfolio"},"content":{"rendered":"<div style=\"font-style:italic;padding:8px 0px\">Amasty announces strategic shift to Hyv\u00e4-first approach across its entire Magento extension portfolio, prioritizing full compatibility with the Hyv\u00e4 ecosystem for faster, efficient Magento storefronts.<\/div>\n<p style=\"text-align: justify\"><img loading=\"lazy\" src=\"https:\/\/www.globalnewslines.com\/uploads\/2026\/05\/0ccf226c84220e68eb61d3129f68505a.jpg\" alt=\"\" width=\"518\" height=\"245\" \/><\/p>\n<p style=\"text-align: justify\">Amasty, a leading provider of Magento extensions and e-\u0441ommerce solutions, has officially announced its transition to a Hyv&auml;-first development approach during the Hyv&auml; Developers Paradise conference on April 17, 2026, in M&aacute;laga, Spain. This transition marks a significant step toward delivering faster, more efficient, and modernized online store experiences.<\/p>\n<p style=\"text-align: justify\">Starting from today, Amasty is a Hyv&auml;-first company. Starting from today, all of our Magento 2 modules are designed with Hyv&auml; in mind, prioritizing seamless compatibility not only with Hyv&auml; Theme and Hyv&auml; Checkout but also with Hyv&auml; CSP, Hyv&auml; Checkout CSP, Hyv&auml; Commerce, and any new Hyv&auml; feature that appears in the future. By the end of 2026, we aim to fully realize our Hyv&auml;-first approach across the entire module portfolio, ensuring all modules continue to follow Hyv&auml;&rsquo;s principles of speed, simplicity, and modern frontend architecture.<\/p>\n<p style=\"text-align: justify\">Sergej Derzap, CEO of Amasty<\/p>\n<p style=\"text-align: justify\">This strategic initiative reinforces Amasty&rsquo;s commitment to aligning its product ecosystem with the Hyv&auml; frontend ecosystem that is actively redefining Magento with its performance-driven architecture and streamlined development approach.<\/p>\n<p style=\"text-align: justify\">Details &amp; Background<\/p>\n<p style=\"text-align: justify\">The Hyv&auml; First approach represents a fundamental shift in how Amasty develops and maintains its Magento 2 modules. By prioritizing compatibility with Hyv&auml;&rsquo;s core technologies, Amasty aims to ensure that merchants benefit from enhanced speed, improved usability, and superior customer experiences.<\/p>\n<p style=\"text-align: justify\">Hyv&auml; itself has emerged as a modern frontend solution designed to reduce complexity and significantly improve performance in Magento stores, focusing on speed, flexibility, and developer efficiency.<\/p>\n<p style=\"text-align: justify\">In other words, going Hyv&auml;-first is a strategic move that reflects the increasing adoption of Hyv&auml; as a modern alternative to traditional Magento frontend frameworks. With Hyv&auml; and Amasty modules now fully aligned, businesses can offer faster, more efficient, and seamless user experiences for their customers, growing conversions and profits.<\/p>\n<p style=\"text-align: justify\">By adopting a Hyv&auml;-first approach, Amasty ensures that all new Magento 2 extensions are built with Hyv&auml; compatibility as a core requirement. Existing modules are also being progressively updated to align with Hyv&auml; standards, reducing the need for custom compatibility solutions.<\/p>\n<p style=\"text-align: justify\">What Hyv&auml; First Means for Merchants and Developers<\/p>\n<p style=\"text-align: justify\">Going Hyv&auml; First is much more than a strategic shift on a company level. It is a decision that wipes out most of the compatibility challenges and extensive manual customizations, allowing brands to enhance their stores with Amasty Magento products seamlessly and effortlessly.<\/p>\n<p style=\"text-align: justify\">Reducing Technical Debt in Magento Frontends<\/p>\n<p style=\"text-align: justify\">One of the primary drivers behind Hyv&auml; First adoption is the reduction of frontend complexity compared to traditional Magento Luma-based implementations.<\/p>\n<p style=\"text-align: justify\">By embracing a Hyv&auml;-first model, Amasty is helping:<\/p>\n<ul style=\"text-align: justify\">\n<li>\n<p class=\"caps\">Developers to streamline implementation and reduce maintenance effort.<\/p>\n<\/li>\n<li>\n<p>Agencies to accelerate project delivery timelines.<\/p>\n<\/li>\n<li>\n<p>Merchants to achieve faster load times and improved UX without heavy customization.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Enhancing the Merchant Experience<\/p>\n<p style=\"text-align: justify\">Amasty&rsquo;s Hyv&auml;-first strategy is designed to deliver tangible benefits for e-commerce businesses:<\/p>\n<ul style=\"text-align: justify\">\n<li>\n<p>Faster storefront performance through lightweight frontend architecture.<\/p>\n<\/li>\n<li>\n<p>Seamless module integration with Hyv&auml; Theme and Checkout.<\/p>\n<\/li>\n<li>\n<p>Optimized checkout experiences for higher conversion rates.<\/p>\n<\/li>\n<li>\n<p>Simplified development workflows for faster deployment.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Full Amasty Portfolio Transition by 2026<\/p>\n<p style=\"text-align: justify\">As part of the Hyv&auml; First rollout, Amasty confirmed that:<\/p>\n<ul style=\"text-align: justify\">\n<li>\n<p>All the new Magento 2 modules are now being developed with Hyv&auml; compatibility as a priority.<\/p>\n<\/li>\n<li>\n<p>All of the existing Amasty Magento 2 extensions are already 100% compatible with Hyv&auml; Theme and Hyv&auml; Checkout.<\/p>\n<\/li>\n<li>\n<p>Full implementation of the Hyv&auml; First strategy across the entire product portfolio is targeted by the end of 2026.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Expanding Into the Hyv&auml; Commerce Ecosystem<\/p>\n<p style=\"text-align: justify\">In addition to the Hyv&auml; Theme and Hyv&auml; Checkout compatibility, Amasty is also extending its solutions into the broader Hyv&auml; Commerce ecosystem, which integrates Hyv&auml; CMS, Admin Image Editor, Admin Theme, and other features into a unified platform.<\/p>\n<p style=\"text-align: justify\">This expansion positions Amasty as a key contributor to the evolution of the Magento ecosystem, enabling merchants to leverage a fully integrated, high-performance commerce environment.<\/p>\n<p style=\"text-align: justify\"><strong>About Amasty<\/strong><\/p>\n<p style=\"text-align: justify\">Amasty is a #1 Magento solution developer and e-commerce service provider with 17+ years in the market. As an Adobe Solution &amp; Technology Partner, Google Channel Partner, and active Mage-OS contributor, Amasty serves B2B retailers and e-commerce agencies of all sizes. Amasty&#8217;s portfolio includes 300+ Magento 2 extensions, as well as a full range of Magento, Shopify, Hyv&auml;, and other e-commerce development services.<\/p>\n<p style=\"text-align: justify\">As an official Hyv&auml; Technology Partner since 2022, Amasty embraces a Hyv&auml;-first approach, ensuring their entire portfolio of Magento 2 is seamlessly compatible with Hyv&auml; ecosystem.<\/p>\n<p style=\"text-align: justify\">For more information, visit <a rel=\"nofollow\" href=\"https:\/\/amasty.com\/\">https:\/\/amasty.com\/<\/a>.<\/p>\n<p><span style='font-size:18px !important'>Media Contact<\/span><br \/><strong>Company Name:<\/strong> Hyv\u00e4-first<br \/><strong>Contact Person:<\/strong> Zlata Verzhbitskaia<br \/><strong>Email:<\/strong> <a rel=\"nofollow\" href='http:\/\/www.universalpressrelease.com\/?pr=amasty-announces-strategic-shift-to-hyvfirst-approach-across-its-entire-magento-extension-portfolio'>Send Email<\/a><br \/><strong>Country:<\/strong> Netherlands<br \/><strong>Website:<\/strong> <a rel=\"nofollow noopener\" href=\"https:\/\/amasty.com\/\" target=\"_blank\">https:\/\/amasty.com\/<\/a><\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/www.getnews.info\/press_stat.php?pr=amasty-announces-strategic-shift-to-hyvfirst-approach-across-its-entire-magento-extension-portfolio\" alt=\"\" width=\"1px\" height=\"1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amasty announces strategic shift to Hyv\u00e4-first approach across its entire Magento extension portfolio, prioritizing full compatibility with the Hyv\u00e4 ecosystem for faster, efficient Magento storefronts. Amasty, a leading provider of<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"_links":{"self":[{"href":"http:\/\/www.honolulunewsnow.com\/news\/wp-json\/wp\/v2\/posts\/551381"}],"collection":[{"href":"http:\/\/www.honolulunewsnow.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.honolulunewsnow.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.honolulunewsnow.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.honolulunewsnow.com\/news\/wp-json\/wp\/v2\/comments?post=551381"}],"version-history":[{"count":0,"href":"http:\/\/www.honolulunewsnow.com\/news\/wp-json\/wp\/v2\/posts\/551381\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.honolulunewsnow.com\/news\/wp-json\/wp\/v2\/media?parent=551381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.honolulunewsnow.com\/news\/wp-json\/wp\/v2\/categories?post=551381"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.honolulunewsnow.com\/news\/wp-json\/wp\/v2\/tags?post=551381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}