Ecommerce platforms are increasing in popularity as there’s a growing amount of people who’re opting to setup their own ecommerce-based small business. With dropshipping and shipping fulfillment services becoming readily available, it’s only a matter of time before small business ecommerce becomes the norm.
Logic Inbound, a Seattle digital marketing agency, has announced a people’s choice award for ‘Best Ecommerce Platform for Small Business’, in which users will be asked to vote for their favorite (or most preferred) ecommerce platform.
The task of choosing an ecommerce platform is more tricky that one might expect. There are at least 50 different ecommerce service providers in the business and all promise to provide everything one needs to run a successful online business. Since this is a very competitive business, platforms cannot be differentiated on pricing alone. Many ecommerce beginners make the mistake of simply choosing the cheapest option, but then regret it later when they discover that it cannot cater to the needs of their growing business.
That’s because some platforms rely on their aggressive pricing to get users, while not offering much in the name of features or further feature development. Market leaders such as BigCommerce, Shopify and Wix on the other hand are constantly improving their SaaS platforms. They might cost more – not much more in fact – but offer a very strong featureset, a thriving plugin marketplace and excellent customer support.
Really, the considerations most beginner ecommerce business owners should make are:
Features
Customer support
Plugin marketplace
Themes
Popularity
Pricing
An important aspect of an ecommerce platform to consider is its featureset. An ecommerce platform that comes out of the box with features necessary to build an online store is ideal. Advanced features such as abandoned cart recovery might be included in higher price tiers, but it’s important to know if the platform has them or not.
Customer Support
Platforms like BigCommerce and Shopify have made great strides in user-friendly design but an ecommerce platform is still a technical product. Some features might need additional explanation, or you might just run into some glitches. At times like these, reliable and helpful customer support is necessary. Some services offer support during specific time periods during the week, while some offer 24/7 support. It’s important to foresee how often you’ll be requiring help from support officers and choose a solution that can fulfill that.
Plugin Marketplace
Any ecommerce platform will not come with every imaginable feature and integration available. If that was the case the platform would simply become bogged down and more complex than is needed. Plugins are necessary in order to provide special functionality to only those who need it. Some platforms have over a thousand aftermarket plugins available, something which can be useful when the need arises to include additional features.
Media ContactCompany Name: Logic InboundContact Person: Hayk SaakianEmail: Send EmailPhone: (206) 800-7756Address:500 Mercer Street Floor 2 City: SeattleState: WACountry: United StatesWebsite: https://www.logicinbound.com/